This feels like the perfect response to Modern Warfare 3’s celebrity-infused commercials. Freddie Wong and team were charged with making a BF3 commercial worthy of representing what you could do in this game that you couldn’t do in others and, well, I think they were damn successful. Check out the video below and look out for it on a television near you:
Playstation 3 owners may have gotten it a bit early, but for all of you PC and Xbox players, the Battlefield 3 expansion releases today, so get yourself to updating the game. What the expansion features are a number of remastered Battlefield 2 maps, which personally I feel like were some of the best in the series (with exception of 1942). Those who own the Limited Edition get the pack for free, for everyone else the DLC will cost $14.99. Damn EA, steep price for those who didn’t pre-order!
Peter Moore, EA’s vocal COO, just told MCV that Battlefield 3 has made some sort of dent in what he considers the Call of Duty money pie. His comments re-lit a concern that I had about EA during this year’s release season. I think EA may be putting too much emphasis on Battlefield (and therefore, DICE) as some sort of Call of Duty-killer. I’m ultimately concerned because I love Battlefield and I don’t want some EA executive a-hole to look at the numbers and say “this ‘Battlfield’ franchise isn’t making the kind of money Call of Duty is, let’s scrap it.” Maybe all of you out there think that is ridiculous, but when the “dust settles” as Moore put it, I think they are going to be surprised by just how small of a pie piece they are really taking.
“I think when the dust fully settles, maybe when we’re looking at the end of our fiscal year, we’ll do an analysis and I think we will have taken [market] share.” – Peter Moore
Maybe all of you out there are thinking “well so what if Battlefield doesn’t do as well? I still buy it, they’ll be fine, I don’t give a rat’s ass about CoD.” You are then missing the entire point of what Battlefield 3 was: EA wanted to draw a line in the sand and make a stand. They wanted to say “us too” to all of the Call of Duty buyers and prove that because their game is about modern warfare and that they could spend lots and lots of money on marketing that CoD players would flock to their franchise and never turn back. Well to put it bluntly: THAT DIDN’T HAPPEN.
These are the main reasons why the Battlefield franchise needs to stop trying to compete with Activision and Call of Duty:
Oh yes. Its that time of the year again. I know all of you out there are just raring to get out after you finish your pumpkin pies and stand in line for 10 hours! Kotaku did a nice little list of all the great gaming deals Friday and I’ve grabbed a select few. Hit the jump for more!
I’ve had a bit of a roller-coaster of emotion with Battlefield 3 since its release. At first I was pretty angry at how I couldn’t seem to score any kills. Then I unlocked some guns and things began to click. Then things began to get confounding again and honestly I think it was the new game’s map design.
You see, Battlefield 3’s maps are rooted much more in realism and I think the design suffers for it. Without a good mini-map it becomes even worse, sometimes paths to the objective are not very obvious, lanes of traffic are too small, cover is sometimes very weird (too short for crouching yet too tall for prone?). I think the maps may be one of the weakest points of BF3 so far.
When I watched this preview of the “Back to Karkland” expansion for BF3, which should come with just about everyone’s copy of the game, I realized how much I wanted the old maps. They had simplicity to them, yet they were also very large and could support all sorts of craziness without being extremely confusing. This is definitely the Battlefield 3 expansion I was looking for.
I’m sure that’s what they are hoping for. The EA-backed Origin service was built around delivering recently-released Battlefield 3. EA did not want to deliver their flagship title through Valve’s Steam distribution service over conflicts on distribution restrictions with Steam. What resulted is EA’s new Origin download platform. While many of us were somewhat displeased with having to use a different platform for what will surely be one of the biggest games of the year, this isn’t totally surprising, EA wants direct control of its titles and users that Valve was just unwilling to give up.
Now that Origin has an install base of around 4 million (mostly due in part to its requirement to play Battlefield 3), EA is using the opportunity to shape this service into a fully-fledged Steam competitor by adding non-EA titles such as Arkham City and Saints Row the Third.
Sat down to a surprisingly difficult game of Battlefield 3’s co-op game. I hightly recommend getting more than 2 people in on this if you plan to take it on. If you were wondering, this was on easy!