Anyone want to go globe-trekking for an early copy of Mass Effect 3?

Since EA couldn’t get the clearance to launch giant billboards into space for Mass Effect 3 (I think people were afraid they would affect the Earth’s gravatational pull or something), they went with the next best thing: attach early copies of the game to 6 weather balloons and launch them around the world.

Its true that weather balloons could literally touch the frozen, spacey atmosphere of the Earth, which seems fitting for a game set in the distant future.  These balloons will be set off from Paris, London, Berlin, New York, San Francisco and Las Vegas.  And because of a little thing call physics those ballons will all be landing back on terra firma somewhere sooner or later.

All copies of the game will be attached to GPS tracking devices, making this basically the most insane geospotting game ever.  Get out your GPS navigators and Indy hats, its time to go on an adventure!

Marketing zenith reached: Early copies of Mass Effect 3 on weather balloons


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About Ryan Saul

Hailing from Portland, OR I work by day and blog by night. I like to consider myself a video game connoisseur, playing as many new things as I can get my hands on. Its hard to hold me down to one game for very long before I move on to the next big thing. Luckily, that works pretty well in terms of video game blogging.

2 responses to “Anyone want to go globe-trekking for an early copy of Mass Effect 3?”

  1. giantsbane says :

    Lol, time to hire a pilot. We’re not waiting for it to come back to the ground.

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